Customer Profiling Techniques & Procedures

Start Date: 2023-03-13 End Date: 2023-03-17

Scheduled Dates:

    13-17 March 2023

    16-20 October 2023  

Venue:                      Windhoek, Namibia

Duration:                  5 days

Course Fee:             USD 1700.00

Course Description

A customer profile is a customer’s data, characteristics, and details that allow businesses to understand their customers’ behaviour better. Customer profiling is important because customer demand drives business and loyalty is critical to business success. The ability to profile your customers has become an important skill in today’s competitive and customer-oriented business environment. This training course will provide delegates with the skills to plan customer-focused marketing initiatives and strategies.

The Aims of the Course

The course aims to:

• Develop an ability to better understand existing customer base preferences, buying behaviour, and motivators and identify potential new business opportunities.

Course Objectives

By the end of this training, delegates should be able to:

• Utilise customer profiling techniques and procedures to identify underdeveloped market segments;
• Design effective customer satisfaction surveys;
• Employ customer profile information to proactively generate additional sales;
• Design and maintain an informative customer database.
• Set SMART goals for continuous improvement; and,
• Work effectively with each of the four customer temperament styles

Target Group

• Customer Service Professionals
• Team Leaders & Supervisors
• Administrators
• HR & Training Professionals
• Accounts Personnel
• Sales & Marketing Professionals
• Public Relations Personnel