Strategic Public Relations, Protocol & Travel Management.

Start Date: 2023-05-13 End Date: 2023-03-17

Scheduled Dates:

     13-17 March 2023

     16-20 October 2023

Venue:                       Windhoek, Namibia

Duration:                   5 days

Course Fee:               USD 1700.00

Course Description

Since Events and Meetings have become more popular these days of many issues of world activities, which require global consensus, public relations and protocol observance have also become more critical. First impressions are often made within seven seconds of a meeting and are difficult, if not impossible, to change. Public relations is a strategic communications process that organisations use to build mutually beneficial relationships with the public. However, the course is designed to share insights on how Protocol and Travel responsibilities should be integrated into an overall Public Relations as well as techniques for the successful planning of both domestic and international exhibitions, conferences, meetings and travel arrangements. It clears up the challenges faced in many diplomatic incidents, which occur due to the personnel's lack of understanding of various protocol standards.

The Aims of the Course

The course aims to:

• Strengthen existing knowledge of strategic PR and enable them to apply tactical skills and key aspects of protocol.

Course Objectives

By the end of this training, delegates should be able to:

• Arrange and provide protocol services including logistics requirements.
• Organize travel preparations and necessary bookings
• Organize events and meetings
• Plan, arrange, co-ordinate corporate events.
• Arrange logistics services for organized events
• Support the institution with distinctive image and identity to the general public
• Communicate with the media in approved matters
• Communicate effectively with the internal and external community in order to achieve the aims and mission of their organization.

Target Group

• Administrative Assistants
• Secretaries/Personal Assistants
• Protocol officers/Travel offices
• Travel executives
• Public relations officers
• Public relations executives
• Those responsible for protocol, travel and accommodation
• PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations